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in the first post, Best Marketing Strategies to Augment Branding of SMBs [Part 1/3], you build the profile of market and your audience. You come to know about their preference and psychology through market research. In the second post, Best Marketing Strategies to Augment Branding of SMBs [Part 2/3], we gone further with our web branding strategies. We drive you though important activities in all three strategies.

Let’s move forward with:

Traditional Marketing Strategies

Apart from online marketing or branding campaign, small businesses should do hard efforts in real world market by various traditional marketing techniques and tweaks including:

Strategy No. 6 – Addressing Audience Directly

You can address your audience directly through old school tricks of marketing like:

• Delivering elevator speeches everywhere possible especially where there is a big gathering
• Put hoardings, murals, signage, posters, Ads, write on walls, street, market corners, etc. wherever it is possible

Strategy No. 7 – Grab Attentions through Contests Marketing Ideas

You can arrange various contests like photo, video, vote, caption, sweepstakes, etc. contests and promote them online using social media and other shareable platforms to spread your words or messages along with these contests to grab attentions of attendants of contests.

Strategy No. 8 – Grab Attentions through Sponsorship Ideas

You can sponsor sports events, local events, race, charity programs, etc. where social and religious recognition take place so you have enough opportunities to push your brand in front of a vast audience.

Strategy No. 9 – Grouping  Networking with Others

You can group with other non-competitive and synergistic businesses in your areas and take benefits of local audience they have as well as use online social media and other link building efforts with them and gain good return.

Strategy No. 10 – Offering Marketing Incentives

You can offer various marketing incentives applicable in your contexts such as:

• Freemium
• Coupons
• Discounts
• Gifts
• Free Trails

You can do above marketing tactics according to your budget, relevancy with your business and audience or your locality. These are sure ways to get lots of new customers, repeat business, and loyalty in the market for your brands.

What is your strategy mix? What do you consider important in your industry? Share your views and thoughts.

Contact ALASTURE for any free consultation.

In the first post, Best Marketing Strategies to Augment Branding of SMBs [Part 1/3], you get basic idea of how to start with. If you have data through market research and have proper planning, you can achieve your ultimate goal by using various marketing strategies without spending much of the money.

Let’s move forward with:

Online Branding Strategies

At present, we are living in mobile and Internet era. Therefore, it is imperative for small businesses to create their web and, if possible, mobile presence. Once you have it, you can follow contemporary online branding practices according to your budget and those practices include:

Strategy No. 3 – Social Media Marketing

These activities you can do by yourself or hire someone or a small company to provide you appropriate SMO services within your budget. Those activities are:

• Create profiles and fan or business pages on social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Vine, You Tube,  etc.
• Create textual, image, infographics, audio, and video content and post them on appropriate platforms
• Post appropriate content links, news, events, and other activities or happening in your business regularly on these social networking sites in form of multimedia content and their links.

Strategy No. 4 – Search Engine Optimization

This is a bit tricky to do without much familiarity so try to take help of professionals at competitive rates and it involves following things:

SEO comprises on-page and off-page activities.

• On-page means on the web pages of live websites like copy writing, Meta data creation, GA tags, and other plug-in installations, etc. activities that only professionals do
• Off-page means submission of your site in search engines and other bookmarking, directories, and profile sites as well as writing content including articles, blogs, press releases, and posting them on appropriate directories. As these are ongoing activities you can do it yourself or hire agency

Strategy No. 5 – PPC Campaign

This is paid campaign and if you catch a smart and experienced service provider, you can do it in highly cost-effective way along with natural SEO and SMO campaign. This include Pay Per Click (PPC), Display Advertising, Advertising in social platforms, etc. services provided by Google like search engines and Facebook like social media sites.

In the next post – Best Marketing Strategies to Augment Branding of SMBs [Part 3/3], we’ll look into some of the Traditional Marketing Strategies.

“Old is Gold” – Traditional marketing activities will help your audiences to interact more with your business. These techniques will improve your brand awareness as well as brand loyalty. What are those? Stay connected to get update of new post in your email.

Share your thoughts in comments.

Contact ALASTURE for any free consultation.