In the first post, Best Marketing Strategies to Augment Branding of SMBs [Part 1/3], you get basic idea of how to start with. If you have data through market research and have proper planning, you can achieve your ultimate goal by using various marketing strategies without spending much of the money.
Let’s move forward with:
Online Branding Strategies
At present, we are living in mobile and Internet era. Therefore, it is imperative for small businesses to create their web and, if possible, mobile presence. Once you have it, you can follow contemporary online branding practices according to your budget and those practices include:
Strategy No. 3 – Social Media Marketing
These activities you can do by yourself or hire someone or a small company to provide you appropriate SMO services within your budget. Those activities are:
Strategy No. 4 – Search Engine Optimization
This is a bit tricky to do without much familiarity so try to take help of professionals at competitive rates and it involves following things:
SEO comprises on-page and off-page activities.
Strategy No. 5 – PPC Campaign
This is paid campaign and if you catch a smart and experienced service provider, you can do it in highly cost-effective way along with natural SEO and SMO campaign. This include Pay Per Click (PPC), Display Advertising, Advertising in social platforms, etc. services provided by Google like search engines and Facebook like social media sites.
In the next post – Best Marketing Strategies to Augment Branding of SMBs [Part 3/3], we’ll look into some of the Traditional Marketing Strategies.
“Old is Gold” – Traditional marketing activities will help your audiences to interact more with your business. These techniques will improve your brand awareness as well as brand loyalty. What are those? Stay connected to get update of new post in your email.
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