If you are looking for reliable and results-oriented tips to market your law firm, you need to come up with a strong marketing plan. Create and design marketing strategies that perform consistently and focuses on the right audience. You also need to understand that your efforts will not come to fruition overnight and it will take some time when you start receiving calls of new clients. Here, we bring you some of the best and tried and tested marketing tips that can help you market your law firm.
Regular meeting with your referral contacts helps them keep your services in mind and they can refer your name more readily to people who need your legal services.
The second tip is identifying your target market. Know everything about your target audience and customize your marketing plan to them.
Be a part of monthly or annual dinners with law school classmates and colleagues as it will help you build a robust referral network.
Spend time studying landmark cases and briefs related to your niche area. This in-depth knowledge will prove to be handy for you and you can use your expertise and knowledge when providing legal services to your clients.
Make optimal use of social media platforms to ensure a good reach to specific groups of people and communities. There may be people who may be looking for legal services provided by you.
Create an impressive law firm website that can help enhance client intake. You might get noticed by new clients looking for your services.
Give due importance to networking. Meeting and greeting people is the best way to help create strong contacts that may pay off someday.
Spend some time on writing law blogs and posting them on online platforms. These blogs must be written in the field in which you have expertise.
Build a robust content marketing strategy and post high-quality and informative content to reach out to a wider target audience who may be interested to know different perspectives of law.
Offer free advice and consultations as it will help in introducing yourself and the range of legal services offered by you.
Ensure adding strong CTA or call to action on social media or website content to encourage people to take a call when they need legal services.
Be a giver and become a person to look up to when looking for reliable legal services.
Project your USP or Unique Selling Point. Put a point across and make people realize what makes you so special and should be hired.
Make your law firm and your services a robust bread and do not hesitate in spreading it.
Find new clients by using Facebook Ads which is a very cost-effective idea to reach out to a wider target audience base.
Embark on a drip marketing campaign that helps you collecting and collating information about potential clients. Timely messages to them can help them convert into new clients.
Do not bill every moment you work on a case and rather give away free resources once in a while to win the trust of clients.
Help your community with your knowledge and experience. You never know when it may pay off.
Focus on marketing your law firm and make people aware of your existence and the range of legal services offered by you.
Be reachable! If a client is trying to call you and you are not available, it sends out negative signals.
Following these marketing tips can prove to be very helpful for you in marketing your law firm and making it a talk of the town.
It seems like Google is rolling out CTA (Call-To-Action) button for service level business in the local knowledge panel. As shown in image, I have successfully implemented this and wanted to share how will you implement this latest feature and get the maximum benefit from GMB (Google My Business) Listing.
How it works?
Search for business’s name, as shown in the image Search for “Alasture” you will get this “Request a Quote” button on both Desktop as well as on mobile version. (Joy Hawkin was the first person to spot this feature)
How do you get this button?
You need to turn on messaging in your Google my business account.
Please note – it will take max. 24 hours to get approved and implemented.
Why we should not ignore this?
This button is really big and noticeable so Google clearly wants visitor to use this feature. You can view and respond messages from the Google My Business App. Visitors will receive message on Google map app.
Google is doing great in terms of improving and engaging their service for their visitors. So in this case, visitors can now request quotes from businesses without even visiting the website. It can be done from Google service platform only. So, it’s not good for traffic.
But it’s a debatable topic that ultimate purpose of website is to generate leads (without traffic?) so is it bad sign if Google sends leads without traffic?
Let us inform if you face any difficulties while implementing “Request a Quote” button. Ask Alasture.
Would love to hear back from you if you have implemented this successfully. Share your thought.
In recent past, we had only one option to begin any business and it was creating brick-and-mortar identity. We had all traditional ways to create buzz in the market before and after the launch. Today we are living in mobile era where Internet accessibility is higher and cheaper. People have less inclination towards going outside or far away by burning costly fuel.
We Are in Online Era
Our new generation likes to do shopping, even for their daily needs, through their mobile devices or online ways they have. Therefore, besides brick establishments, we should focus on the online identity at first place and learn ways to do marketing on Internet or in mobile apps. There are many businesses in modern era, which are solely relying on the online identity like e-commerce and outsourcing industry. Therefore, for them website, web portal, and mobile apps are their shops in sum and everything revolving around them.
Thus, they have acute question that which is the best marketing strategy for them to create buzz and achieve success for long and their choices restrict up to website and mobile app.
Many businesses have unique nature that leads the startups to rely solely on web identity while some have good favor on mobile apps while most of the modern businesses prefer to have both sort of identity: website as well as mobile app at a time.
Let’s check some pros and cons of both options in brief.
Website as Launch Marketing Strategy
Custom Web Development:
However, some startups require custom web development while many startups prefer to have their unique web identity for sake of branding and SEO advantages. This custom web development is a bit costly affair if you are going to do with responsive web designing team using the latest technologies and modern features to meet the high-end needs of your high-end audience.
Web Development Overheads:
Moreover, web development process and your interactions with web development company never end once your website is unveiled. You have to constantly update its technologies, features, and user experiences through regular maintenance and update programs.
Mobile App as Launch Marketing Strategy
The general perception of small and medium business regarding mobile app, as startup marketing strategy, is that it is only worthwhile for big enterprises or corporations. However, in reality it is not further from the truth.
Quick & Cheaper App Development:
Just like website builder and web development, mobile app development is becoming cheaper due to stiff competitions among the mobile application development companies and mobile app builder software are gaining ground in the market for small to medium level needs.
More Inclinations towards Mobile Apps:
Moreover, modern new generation, as well as tech-savvy old generation, audience is largely using mobile apps and mobile search options for their all sort of needs. Thus, in order to grab such vast audience, your mobile app, or responsive web design (at some extent) may help you, and come up with tons of futuristic opportunities. Another psychology of people is that only good and reputed companies can afford mobile apps so you can leverage your mobile presence in your favor.
Benefits of Mobile Apps:
In fact, mobile apps offer robust user experiences and opportunities to interact with your audience in real-time manner. For instance, you can collect valuable info of your users like location, demography, etc. through their user profiles and GPS or Beacon technologies. Thus, you can use such vital info in your marketing campaign and offer instant or real-time incentives in highly personalized ways.
We hope that you have some good insights regarding selections of appropriate launch strategies given above while you opt for your startups in efficient and cost-effective ways.