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We are living in a tight economy where competition is fierce. In such adverse conditions, standing out for small and medium businesses is a big challenge because they have scanty resources to do branding as the way enterprises do. Little budget to spend, lack of time to devote, and unable to hire and manage marketing team for a big branding campaign are some constraints to name.

However, to do branding effectively is tough, if not impossible, due to the aforementioned challenges. Therefore, I would like to place some best marketing strategies to augment branding for your small business in this post.

Strategy No. 1 – 
Run Thorough Market Research for Branding

Generally, big marketing companies run costly audience research campaign and small businesses can’t afford it, they can do following things to accomplish same tasks at their levels.

• Since we know, customer is king for any business, why we shouldn’t invite them to tell their perspectives for our products or services.
• Spend some time in the field or floor of the business and meet your customers in natural ways and interact with them.
• Use your dashboards to collect customer data and their opinions regarding your business and its functionality.

Strategy No. 2 – Do Proper Planning for Branding

Good planning is a key to success so follow some given steps for planning according to your business requirements and nature.

• Define goals of business and its objectives. Based on that, set targets of your branding campaign at your level and according to your budget
• Define your market, audience, and prevailing practices
• Select the marketing strategies given in sections below and allocate resources for it according to your budget and capacities.

In the next post – Best Marketing Strategies to Augment Branding of SMBs [Part 2/3], we’ll look into some of the Online Branding Strategies.

We will cover techniques such as, Social Media Marketing, Search Engine Optimization, and Paid Marketing. Next post will drive through important activities in each strategy. Subscribe the blog feed to get update of new post in your email.

In the last post – Best Marketing Strategies to Augment Branding of SMBs [Part 3/3], we’ll look into some of the Traditional Marketing Strategies.

What are your strategies?

Contact ALASTURE for any free consultation.

In the first post, 5 Steps to Improve Conversion Rate Through Web Design [Part1/2], we set the groundwork for improving our conversion rate. At first we discussed about how to gather data, analyze data. Secondly we looked at improving landing page quality and understand the some point that make landing page more attractive.

With the above in mind, let’s continue with three new steps to improve your website’s conversion rate through web design.

Step No. 3 – Improve the UI Design

If your visitors don’t fall in love with your website at first sight, they might engage with your competitors. Therefore, you have to attend look and feel of site using the best graphics, decent layout, easy navigation, and appropriate color themes across the web pages.

In responsive designing, minimalism is trend, and incorporation of multimedia content is winner of users’ heart, to stay more, and go further. Keeping balance in designing is mandatory to address performance optimization issues. Thus, image and other content optimization is a good way.

Step No. 4 – Improve the User Experiences

This is UX era and offering the best user experiences across the multiple screens is a challenging task for modern web designers. Use color theories according to the localities of your target audience and nature of your website or its niche. Contrast psychology is a very effective weapon to highlight desired UI elements and guide your users to reach at their destination quickly.

Color, texture, etc. are UI elements, which are responsible to create right and encouraging ambiance that may lead visitors to convert into your loyal customers. Visual hierarchy is another aspect that may help your users to push towards conversion without any delay and lose of the path you have drawn. Highlight CTA elements, and give them directional clues like symbols, texts, and other smart elements are the best ways to attend your website goals rapidly.

Step No. 5 – Testing Frequently

In CRO, testing regularly and frequently is vital practice for definite success. Keep in mind that you should test one change at a time and test it for a long duration to get accuracy in analyzing them.

Industry is continuously changing and you must be updated to implement changes and do experiments that improve user experience. What is your take?

Share your thoughts on these points in comments.

Feel Free to Contact Us for Web Design Services.

Today we have many unheard terms and its experts to assist in web development. For instance, designers for UI, UX, SEO experts, Performance Optimization experts, and Conversion Optimization experts are to name a few. Therefore, today I would like to introduce you with CRO (Conversion Rate Optimization) and some good hints to keep in mind when we dive in web designing and consider CRO.

Fundamentally, role of conversion rate optimization begins as soon as a visitor arrives on the website on any web page. This web page becomes the landing page for that visitors and they begin their journey towards their intended goals, which are amalgamated with the goals of the website. Thus, when they touch their final goals or website’s goals conversion process finishes with success.

Generally, conversion rate is measured in e-commerce websites through analytics like Google Analytics so analyzing the website visit data becomes the first step toward knowing anything regarding to the conversion and hence its optimization.

Step No. 1 – Analyze the Data

Now, we know why we should analyze the web visit data for any website while doing CRO during our web designing and programming process. Therefore, we have to incorporate GA and other search engine analytics through their code by placing their scripts in header section of the websites along with desired modification in code.

You can analyze the critical data related to conversion such as:

• Landing pages & exist pages
• Study of goal paths or conversion funnel
• Time spent on the pages in conversion funnel
• Rate of final conversion against entry of visitors through various sources

Step No. 2 – Improve the Landing Pages

Now, you have perfect clues regarding the landing pages and identification of weak spots on the landing pages through various ways of analytics. Thus, you have good opportunities to improve your landing pages and following are things we can consider during web designing.

• Page relevancy: keep your landing pages relevant to the final goals of the website by using appropriate keywords, navigation schemes, products, and copy writing.
• Put your leg in users’ shoes: Think from users’ or visitors’ point of view while designing your landing pages and you can run some guerrilla UX research prior to do anything to get insights.
• Highlight positive aspects: Describe benefits of your products or services through various ways including textual content or images or other multimedia content.
• Add Trust: You can do it by various ways including placing testimonials, reviews, client feedback, etc.

In the next post – 5 Steps To Improve Conversion Rate Through Web Design [Part2/2], we’ll look into:

Improve the UI Design – How can you win the heart of your visitor by incorporating various’ elements in the website?

Improve the User Experiences – We will covers on what type of aspects you must take care to improve the user experience.

Stay tuned. Subscribe the blog feed to get update of new post in your email.

Share your thoughts on these points in comments.

Feel Free to Contact Us for Web Design Services.