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If you are looking for reliable and results-oriented tips to market your law firm, you need to come up with a strong marketing plan. Create and design marketing strategies that perform consistently and focuses on the right audience. You also need to understand that your efforts will not come to fruition overnight and it will take some time when you start receiving calls of new clients. Here, we bring you some of the best and tried and tested marketing tips that can help you market your law firm.

Tip #1

Regular meeting with your referral contacts helps them keep your services in mind and they can refer your name more readily to people who need your legal services.

Tip #2

The second tip is identifying your target market. Know everything about your target audience and customize your marketing plan to them. 

Tip #3

Be a part of monthly or annual dinners with law school classmates and colleagues as it will help you build a robust referral network. 

Tip #4

Spend time studying landmark cases and briefs related to your niche area. This in-depth knowledge will prove to be handy for you and you can use your expertise and knowledge when providing legal services to your clients. 

Tip #5

Make optimal use of social media platforms to ensure a good reach to specific groups of people and communities. There may be people who may be looking for legal services provided by you. 

Tip #6

Create an impressive law firm website that can help enhance client intake. You might get noticed by new clients looking for your services. 

Tip #7

Give due importance to networking. Meeting and greeting people is the best way to help create strong contacts that may pay off someday.

Tip #8

Spend some time on writing law blogs and posting them on online platforms. These blogs must be written in the field in which you have expertise. 

Tip #9

Build a robust content marketing strategy and post high-quality and informative content to reach out to a wider target audience who may be interested to know different perspectives of law. 

Tip #10

Offer free advice and consultations as it will help in introducing yourself and the range of legal services offered by you.

Tip #11

Ensure adding strong CTA or call to action on social media or website content to encourage people to take a call when they need legal services. 

Tip #12

Be a giver and become a person to look up to when looking for reliable legal services. 

Tip #13

Project your USP or Unique Selling Point. Put a point across and make people realize what makes you so special and should be hired. 

Tip #14

Make your law firm and your services a robust bread and do not hesitate in spreading it. 

Tip #15

Find new clients by using Facebook Ads which is a very cost-effective idea to reach out to a wider target audience base. 

Tip #16

Embark on a drip marketing campaign that helps you collecting and collating information about potential clients. Timely messages to them can help them convert into new clients. 

Tip #17

Do not bill every moment you work on a case and rather give away free resources once in a while to win the trust of clients. 

Tip #18

Help your community with your knowledge and experience. You never know when it may pay off. 

Tip #19

Focus on marketing your law firm and make people aware of your existence and the range of legal services offered by you. 

Tip #20

Be reachable! If a client is trying to call you and you are not available, it sends out negative signals. 

Following these marketing tips can prove to be very helpful for you in marketing your law firm and making it a talk of the town.

It seems like Google is rolling out CTA (Call-To-Action) button for service level business in the local knowledge panel. As shown in image, I have successfully implemented this and wanted to share how will you implement this latest feature and get the maximum benefit from GMB (Google My Business) Listing.

How it works?

Search for business’s name, as shown in the image Search for “Alasture” you will get this “Request a Quote” button on both Desktop as well as on mobile version. (Joy Hawkin was the first person to spot this feature)

How do you get this button?

You need to turn on messaging in your Google my business account.

Steps

• Open the Google my business app
• Tap on customer tab
• Tap messages
• Tap turn on

Please note – it will take max. 24 hours to get approved and implemented.

Why we should not ignore this?

This button is really big and noticeable so Google clearly wants visitor to use this feature.  You can view and respond messages from the Google My Business App. Visitors will receive message on Google map app.

Cons:

Google is doing great in terms of improving and engaging their service for their visitors. So in this case, visitors can now request quotes from businesses without even visiting the website. It can be done from Google service platform only. So, it’s not good for traffic.

But it’s a debatable topic that ultimate purpose of website is to generate leads (without traffic?) so is it bad sign if Google sends leads without traffic?

Let us inform if you face any difficulties while implementing “Request a Quote” button. Ask Alasture.

Would love to hear back from you if you have implemented this successfully. Share your thought.

in the first post, Best Marketing Strategies to Augment Branding of SMBs [Part 1/3], you build the profile of market and your audience. You come to know about their preference and psychology through market research. In the second post, Best Marketing Strategies to Augment Branding of SMBs [Part 2/3], we gone further with our web branding strategies. We drive you though important activities in all three strategies.

Let’s move forward with:

Traditional Marketing Strategies

Apart from online marketing or branding campaign, small businesses should do hard efforts in real world market by various traditional marketing techniques and tweaks including:

Strategy No. 6 – Addressing Audience Directly

You can address your audience directly through old school tricks of marketing like:

• Delivering elevator speeches everywhere possible especially where there is a big gathering
• Put hoardings, murals, signage, posters, Ads, write on walls, street, market corners, etc. wherever it is possible

Strategy No. 7 – Grab Attentions through Contests Marketing Ideas

You can arrange various contests like photo, video, vote, caption, sweepstakes, etc. contests and promote them online using social media and other shareable platforms to spread your words or messages along with these contests to grab attentions of attendants of contests.

Strategy No. 8 – Grab Attentions through Sponsorship Ideas

You can sponsor sports events, local events, race, charity programs, etc. where social and religious recognition take place so you have enough opportunities to push your brand in front of a vast audience.

Strategy No. 9 – Grouping  Networking with Others

You can group with other non-competitive and synergistic businesses in your areas and take benefits of local audience they have as well as use online social media and other link building efforts with them and gain good return.

Strategy No. 10 – Offering Marketing Incentives

You can offer various marketing incentives applicable in your contexts such as:

• Freemium
• Coupons
• Discounts
• Gifts
• Free Trails

You can do above marketing tactics according to your budget, relevancy with your business and audience or your locality. These are sure ways to get lots of new customers, repeat business, and loyalty in the market for your brands.

What is your strategy mix? What do you consider important in your industry? Share your views and thoughts.

Contact ALASTURE for any free consultation.