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In the first post, Best Marketing Strategies to Augment Branding of SMBs [Part 1/3], you get basic idea of how to start with. If you have data through market research and have proper planning, you can achieve your ultimate goal by using various marketing strategies without spending much of the money.

Let’s move forward with:

Online Branding Strategies

At present, we are living in mobile and Internet era. Therefore, it is imperative for small businesses to create their web and, if possible, mobile presence. Once you have it, you can follow contemporary online branding practices according to your budget and those practices include:

Strategy No. 3 – Social Media Marketing

These activities you can do by yourself or hire someone or a small company to provide you appropriate SMO services within your budget. Those activities are:

• Create profiles and fan or business pages on social networking sites like Facebook, Twitter, LinkedIn, Instagram, Pinterest, Vine, You Tube,  etc.
• Create textual, image, infographics, audio, and video content and post them on appropriate platforms
• Post appropriate content links, news, events, and other activities or happening in your business regularly on these social networking sites in form of multimedia content and their links.

Strategy No. 4 – Search Engine Optimization

This is a bit tricky to do without much familiarity so try to take help of professionals at competitive rates and it involves following things:

SEO comprises on-page and off-page activities.

• On-page means on the web pages of live websites like copy writing, Meta data creation, GA tags, and other plug-in installations, etc. activities that only professionals do
• Off-page means submission of your site in search engines and other bookmarking, directories, and profile sites as well as writing content including articles, blogs, press releases, and posting them on appropriate directories. As these are ongoing activities you can do it yourself or hire agency

Strategy No. 5 – PPC Campaign

This is paid campaign and if you catch a smart and experienced service provider, you can do it in highly cost-effective way along with natural SEO and SMO campaign. This include Pay Per Click (PPC), Display Advertising, Advertising in social platforms, etc. services provided by Google like search engines and Facebook like social media sites.

In the next post – Best Marketing Strategies to Augment Branding of SMBs [Part 3/3], we’ll look into some of the Traditional Marketing Strategies.

“Old is Gold” – Traditional marketing activities will help your audiences to interact more with your business. These techniques will improve your brand awareness as well as brand loyalty. What are those? Stay connected to get update of new post in your email.

Share your thoughts in comments.

Contact ALASTURE for any free consultation.

We are living in a tight economy where competition is fierce. In such adverse conditions, standing out for small and medium businesses is a big challenge because they have scanty resources to do branding as the way enterprises do. Little budget to spend, lack of time to devote, and unable to hire and manage marketing team for a big branding campaign are some constraints to name.

However, to do branding effectively is tough, if not impossible, due to the aforementioned challenges. Therefore, I would like to place some best marketing strategies to augment branding for your small business in this post.

Strategy No. 1 – 
Run Thorough Market Research for Branding

Generally, big marketing companies run costly audience research campaign and small businesses can’t afford it, they can do following things to accomplish same tasks at their levels.

• Since we know, customer is king for any business, why we shouldn’t invite them to tell their perspectives for our products or services.
• Spend some time in the field or floor of the business and meet your customers in natural ways and interact with them.
• Use your dashboards to collect customer data and their opinions regarding your business and its functionality.

Strategy No. 2 – Do Proper Planning for Branding

Good planning is a key to success so follow some given steps for planning according to your business requirements and nature.

• Define goals of business and its objectives. Based on that, set targets of your branding campaign at your level and according to your budget
• Define your market, audience, and prevailing practices
• Select the marketing strategies given in sections below and allocate resources for it according to your budget and capacities.

In the next post – Best Marketing Strategies to Augment Branding of SMBs [Part 2/3], we’ll look into some of the Online Branding Strategies.

We will cover techniques such as, Social Media Marketing, Search Engine Optimization, and Paid Marketing. Next post will drive through important activities in each strategy. Subscribe the blog feed to get update of new post in your email.

In the last post – Best Marketing Strategies to Augment Branding of SMBs [Part 3/3], we’ll look into some of the Traditional Marketing Strategies.

What are your strategies?

Contact ALASTURE for any free consultation.