Unlike print copies, websites are anchor point of multimedia content besides the text. However, website visitors use audio cues sparingly and read text rarely. Therefore, visual elements (design) have to bear the duties of communication, possibilities, and interactions. Thus, through website, visitors know that what they are seeing, how it works, and why they should care.
Based on the aforementioned facts, we can say that visual designing is nothing but voice of interaction designs and information architectures and that voice is communicating the importance of relationship between the content as well as actions taking place within. In sum, for effective web designing, designers should strive for attention to the selection, organization, and presentation of material as well as make them all clear and engaging at each aspect of the website design. Thus, designers will be able to catch and keep audience engaged to hit the goals of website.
In due course, let’s check some vital elements of web design, if not all, in this post, that may help web designers in good deal to do effective web designing.
No. 1 – Color Theories
Color is the most basic and vital element of any visual design including web design. Hence knowing colors and their roles in website designing surely can help designers to win. For colors, there is color theory in practice where you can know meaning behind colors to exert sensory experiences and can apply that knowledge thoughtfully in web designing.
We know colors evoke emotions like:
- Warmth: with red, yellow and orange
- Coolness and chill: with blue, green, purple, etc
- No emotion: with grey, brown, etc
By using an Equilateral Triangle in triadic color scheme, you can select the best colors based on following color classification theories:
- Complementary Color Theory: The selection of two colors from opposite ends of the color spectrum like blue and orange, purple and yellow, and red and green.
- Analogous color Theory: The careful selection of colors in the same area of the color spectrum they usually match fairly well, but provide a bit contrast when used together.
No. 2 – Contrast Psychology
Humans have inherent capacities to recognize sameness and differences as survival mechanism. Through that, humans create similarity and contrast, connection and separation, grouped and ungrouped feelings in their minds. Thus, sameness and differences are evoking powerful emotions to act accordingly and humans give sharp reactions to the contrasts (opposition) while remain warm with similarities (friendly).
This psychology is working beautifully in all sort of visual designing and, web designing is one of the most benefited. If you want to take benefits from this psychology, you as web designers learn how contrasts can be created effectively to grab immediate attention of the onlookers and establish boundaries between elements.
When you use contrasts and similarities among the user interface elements on the web, be careful to keep balance and make screen appealing. If you create excessive contrasts or similarities that ends up in to something where nothing stands out and only noise remains.
Therefore, first, decide, which UI elements should stand out? What are their weights according to their importance? Which functions are they going to perform? Based on those decisions, apply similarities and contrasts.
In the next post – 6 Vital Elements of Contemporary Web Design [Part2/3], we’ll look into:
Visual Hierarchy – One of the important factor in web design that various websites missing. How is it useful? Let’s check in next post.
Excellent User Interface – Check out what to keep in the mind while developing UI.
In the next post – 6 Vital Elements of Contemporary Web Design [Part3/3], we’ll look into:
CTA Element – One of the important factor in web design that various websites missing. How is it useful? Let’s check in next post.
Responsiveness – Check out what to keep in the mind while developing UI.
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